In the business world, few axioms have enjoyed as much prominence as the assertion that “culture eats strategy for breakfast.” This adage suggests that an organisation’s culture, the shared beliefs, values, and behaviours of its people, exerts a more significant influence on its success than any carefully crafted strategic plan. While there’s undeniable truth in the power of culture, is it time to challenge this conventional wisdom and explore the complex interplay between culture and strategy in today’s dynamic business landscape.