For the first time, Call Design’s Workforce Optimisation (WoW) Conference will be hosted in Melbourne, marking a major milestone for Australia’s premier event dedicated to contact centres, workforce management and operational transformation. On 14–15 October 2025 at Half Acre, industry leaders, innovators and practitioners will gather for two days of inspiration, practical learning and connection.
As contact centres across industries accelerate their digital transformation, the role of artificial intelligence is shifting, from shiny new tools to deeply embedded, operationally intelligent systems. Call Design, a leading workforce management consultancy is at the forefront of this change, partnering with enterprise clients to implement CallD.AI, an AI agent platform built to support customer engagement with integrity, governance, and real-world autonomy.